Your publicist main function is to generate press coverage on your behalf for your record release.
They are the contact person who works as a bridge between you, the client, and press/media outlets.
Most work at both the local and national levels also able to push content overseas.
They begin by drafting a proper press release, the content used will be taken from the EPK that the artist provides.
They will then pitch the information to the media and outlets.
Gathering all coverage/new posts and provide a spreadsheet for the client.
Will book any interviews that are requested and provide music links to media for possible album review.